Designed for: Brilliant Lighting
Brand: Blynk
Role: Art direction, UI/UX
Applications: Mobile app
The Brief: To create user friendly visual for Brilliant Lighting first app for smart globe range.
The Challenge: The app is existing an app made to specifically suits overseas market and didn't suit Australian market. With limited options on what can be done due to costing and efficiency, user experience needs to be improved without changing the skeleton of the apps.
The Solution: Working closely with the product manager, we altered the structure of the app. This includes menu control and function, copy writing as well visual. As part of the process, we deleted some function making it simpler and more efficient. We did some user testing then comes the branding and visual. Modern and simple are our approach for high tech products range.
The Result: Simpler, easier to understand and more efficient app with a branding and visual to suit the product personality.
Designed for: FifiLippie
Brand: FifiLippie
Role: Product developer, owner & strategic planner. Lip balm maker, Creative, UX & Visual Design design.
Applications: Product - Lip balm, Branding, Packaging and Responsice Website
Product photography: Owned
The Brief: To create a lip balm that is natural, chemical free, eco friendly and true. Simple but lots of goodness! Not made in a factory but hand-poured where quality is the most priority.
The Challenge: Similar products are around, costing has been a concern and lack of understanding on true natural goods from prospective customer.
The Solution: Branding and packaging play an important role to support the uniqueness and exclusivity of this hand made product. To differentiate this product from others - stays true to its ingredients - means that packaging are made using raw craft board, minimal printing and ingredients are sourced from a supplier in Australia who sells naturals products only. Product availability are limited and sold in small batches. On the marketing side, website is a strategic solution for education and to story tell the origins of this product.
Designed for: Brilliant Lighting
Brand: Brilliant
Role: Art direction and Graphic design, Concept on layout and Project management
Applications: Brochure for decorative core range
Desktop puiblisher / Finished artist: Stephen Bettes, Jess Lowther
Product photography: Andrew Wuttke
Designed for: Secondo
Brand: Secondo
Role: Creative & Visual design
Applications: Responsive Website
Photography: Sourced from Unsplash.com
The Brief: Secondo is a premier recycle and consignment boutique of pre-loved garments and accessories in Melbourne. The task is to refresh the website to look more modern and professional.
The Challenge: Due to the nature of the business being a recycle and consignment boutique, there are only one item for each product depending on what people supply to the shop. The original request was to use product images to promote new items or items on sale but there are no stock items and products are varied widely.
The Solution: Instead of focusing on products as visual aid, the approach was to play with the lifestyle images that shows indications of what they are selling. Fashion and lifestyle inspired shots are ideal for the business and works well to demonstrate what is in store. It is less maintenance for the business owner because the image are indicative and the use of large images are ideal to achieve the modern look they are after.
Designed for: Brilliant Lighting
Brand: Brilliant Gold
Role: Creative team lead, Art direction and Visual design
Applications: Branding, responsive website, Brochure, Packaging.
Graphic Designer / Finished Artist: Stephen Bettess
Product photographer: Andrew Wuttke
The Brief: To introduce decorative luxury range to the market.
The Challenge: Brilliant Lighting new range, tapping in to specialty range. Being in fast moving and high volume environment, cost and quantity are a big challenge. The brand has to look exclusive without being too far away apart with Brilliant Lighting core range.
The Solution: Being an exclusive range, the look and feel for the branding is to enhance luxury. Working closely with product manager and sales team, the range is being given a special name - Brilliant gold. Following WGSN trends on interior and packaging design, creative recommendation was to use minimal colours and lots of negative spaces. Proposed applications were packaging in full colour sticker on brown box, Brochure with matt and foil on the logo and a mini website. The packaging are not on display hence we spent less on the packaging to make more on the brochure. Brochure proposed was using folding treatment unlike typical A4 brochure where it is a book, this is to generate different feel and still work within designated costing.
The results: Different look on the range compared to the core range and exclusive treatment and finishing on brochures generated interests from the re-sellers.
Designed for: Brilliant Lighting
Brand: Brilliant
Role: Creative team lead and Project management. Concept/Art direction and Style guide design & documentation.
Applications: Packaging and Style guide implementation
Graphic designer / Finished artist: Multiple Owner
Product photography: Andrew Wuttke
The Brief: To come up with visual solution to increase sales.
The Challenge: Similar or the same products are being sold in the market, products are not being noticed by customer, visually difficult to separates from competitors and customers are not inspired. Existing packaging didn't have a strong presence on the shelf.
The Solution: Incorporating lifestyle and interior imagery to offer customer ideas, the new packaging offer bold and vibrant colours. It has clean and simple layout to help people to identify the product. Bold icons are shown at the front and side on the pack to highlight products features whilst keeping the product uninterrupted.
The results: Stronger presence on the shelf and increased sales on the range.
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Designed for: Brilliant Lighting / Freedom
Brand: Freedom
Role: Creative team lead (art direction to finished art), Project management, Style guide design & implementation.
Applications: Packaging
Graphic designer / Finished artist: David Cross and Jess Lowther
Product photography: Andrew Wuttke
The Brief: To come up with a new concept design for mix & match series. It was a seasonal range selection for Freedom.
The Challenge: This range was launched as a seasonal range to compliment Freedom's core range. The packaging, whilst has to look different also needs to be in-line with Freedom brand. Timing was challenging. This series was design to suit more than 40 different products and artwork were to be produced within 6 weeks. Experimenting with different materials and production being done overseas, project planning and design management was crucial to ensure deadlines were met.
The Solution: The original concept was using bright colours but evolved. Design was then simplified for production to suit budget and guideline. Using different material, brown box and PVC plastic tube, the mix & match packaging looked special but the layout is still clean and simple in-line with Freedom core range.
The results: Special edition packaging approved by Freedom and on the shelf in mid 2014 - mid 2016. The series made a point of difference in store and yet still suits the brand guideline.
Designed for: Tempo Holidays
Applications: Travel brochures (various)
Role: Layout design and finished art
Brand: MCN Little Foods
Role: Concept, Branding and Visual application
Applications: Branding/Logo, Card, Boxes, Letterhead, Invoice layout
Designed for: Sitro Group Australia
Role: Pioneering email campaign project, Startegy and UI design, Database management and Reporting.
Applications: Email campaign template design and maintenance.
Designed for: Brilliant Lighting
Brand: Brilliant
Role: Art direction and Visual design, Concept to production management.
Applications: Packaging series for decorative globe and Style guide
Designed for: Sitro Group Australia
Brand: Gasmate
Role: Art direction, Concept to production, Photo shoot styling and Project management
Applications: Brochure series
Graphic designer/Finished art: Joanne Ingamells
Photographer: Stephen Wood, Patrick Todisco
Designed for: Sitro Group Australia
Brand: Gasmate
Role: Concept to finished art and Project management
Application: In-store point of sale
